Leadership Team

Atlas is managed by an experienced team of recognised industry leaders with a proven track record of successfully delivering major innovations in the UK.

Tom Alexander (Executive Chairman)

Tom has vast experience in the UK telecom industry having started at Cellnet, he founded Virgin Mobile and has been CEO of Orange, T-Mobile and EE. Tom has experience of the developing cellular environment and has overseen the challenges of the transition and implementation of 2G, 3G and 4G. Tom is a driven entrepreneur with a successful and proven track record in the telecom industry.

Russell Jeffries (CEO)

Russell has overall responsibility for the end-to-end delivery of rollout programmes, commercial strategy and business development. Russell was a founder member of MBNL and as Deployment Director oversaw the physical site upgrades supporting the first 3G active RAN share. In his role as Head of Deployment for Three, Russell successfully led the 4G rollout programme.

Max Rae (COO)

Max has twenty-five years of experience in the telecoms industry in the UK and Europe, with significant time at Arqiva. As programme director for the Smart Metering Access Network from 2012-2017, he was responsible for planning and delivering a new access network of 1200 sites in Scotland and England.

Neal Milsom (CFO)

Neal was previously CFO at EE Limited and was a key member of the management team that completed the Orange and T Mobile merger and subsequent sale of EE to BT. As CFO Neal played a major part in meeting the challenges of the 4G deployment. He is a Chartered Accountant who started his accountancy training at PwC.

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